Wella Professionals Ultimate Color Shampoo 1Lt Wella Professionals Ultimate Color Shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair. Haircare Benefits Gentle cleansing to minimize color fade Color vibrancy for up to 10 weeks 73% consumers agree scalp comfort is improved after 1st use Helps to detox hair from color-distorting metals Revitalized hair from first wash Formulation Highlights Patented technology and adaptive technology with AHA and Omega 9 to strengthen and rebuild the hair inside and out For all hair types and textures: fine, medium, coarse, straight, wavy, curly, coily, zaggy, thick, oily Dermatologically tested Vegan / Formulated without animal derived ingredients Color safe Committed to no animal testing* *vs non conditioning shampoo *when used as part of the ULTIMATE REPAIR routine Key Ingredients: AHA, Omega-9, Metal Purifier technology
